Lesson 11 · Home Closing Insurance · For agents
How do I bring up home closing insurance in a listing presentation?
The short answer
Start by naming the question every seller is thinking: what happens if the buyer delays or doesn't close? Ask it out loud, then introduce home closing insurance as an option, not a sales pitch. Refer coverage questions to the licensed insurance broker, and remind sellers they don't pay anything until the deal is firm.
Key facts
- Open with
- What would happen financially if your buyer couldn't close?
- Position it as
- An option, not a sales pitch
- Coverage questions
- Refer them to the licensed insurance broker
- Seller pays
- Nothing until the deal is firm
- Get started
- Join free at securemyoffer.com/membership
Transcript
Read the full transcript
How do you bring up home closing insurance in a listing presentation?
Start with the question every seller is thinking.
What happens if the buyer delays, or doesn't close?
Most sellers are too polite to ask, but the fear is there.
The agent who names it first, and brings the answer, wins the room.
So ask it out loud.
What would happen financially if your buyer couldn't close?
Then introduce Home Closing Insurance as an option, not a sales pitch.
You aren't selling insurance.
You're giving your clients options.
Refer their coverage questions to the licensed insurance broker.
And remind them they don't pay anything until the deal is firm.
It changes the conversation from your commission, to who's protecting their equity.
Join free as an agent, at SecureMyOffer dot com slash membership.
Summary only. Coverage, eligibility and conditions are governed by the policy and surety documents. Questions about coverage? Talk to a licensed broker at 1-833-766-2329.
